This timely question was the
subject of a recent e-mail from a real estate service provider. The question
however can pertain to nearly everyone who’s in their third quarter of the
employment or employable phase of their working life.
I recently had occasion to
meet an inspiring young lady whose career is in the coaching field. Her zeal
and determination to impart current skills to clients is so exciting! Social
media, catch-phrases that we aren’t familiar with, and even the “how-tos” of
cold-calling for new client opportunities can be overwhelming.
Whether we are business
professionals, changing careers, or getting back into the work force we all
have what are called “transferable skills”. In particular, I felt enthusiastic
about new catch phrases – particularly in letter writing for business purposes,
which are nouveau and of the new era.
Inter-generational marketing
of ourselves clearly requires that we are in the know and current. Real estate
professionals are encouraged to find a niche and focus on that aspect of their
business – in some marketplaces however, such as Muskoka where I work, there
are a wide variety of prospective buyers and sellers who have real estate
needs.
Being familiar with and
comfortable in the understanding of new lingo that is current gives us a sense
of confidence and ability to integrate rather than being on the proverbial
“outside looking in”.
Inspiration, for me, comes
from the question “We’re in a new era, are you?”