Collections of cosmetics are often accumulated
when consumers are tantalized by the target-specific advertising promotions on
T-V, magazine glossies, billboards and the like.
The rare and precious
occasions that allow men or women to sit and leisurely browse are often
coincident with feeling weary, overwhelmed and likely overcommitted.
The not-so-tight muscle tone,
softer jawline and inevitable dark circles and puffy eyelids challenge our own
perceptions of looking and feeling fresh and ready to take up the challenges of
the day. Our “game face” is cleansed away before bedtime and re-applied in the
unforgiving light of day, and we are eager to try out any recommended tricks
and tips to alleviate and “improve”.
“Help! There’s a raccoon in
my bathroom!” motivates us to make that conscious decision to try for a
renewed, refreshed and more current look. In my own assortment I have at least
four different eye-products to brighten and lighten the lids and dark circles.
Great, so now they’re more noticeable because I’m obviously not applying the
camouflage properly.
Let’s face it – both Barbie™
and Ken™ dolls have matured over the years – and collectors still love them
with all the silly perceived faults.
Composer Bob Dylan’s “Forever
Young” lyrics don’t relate to physical appearance… anti-aging products are just
promises, promises!
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