Friday, 16 August 2013

Promises, promises...


Collections of cosmetics are often accumulated when consumers are tantalized by the target-specific advertising promotions on T-V, magazine glossies, billboards and the like.

The rare and precious occasions that allow men or women to sit and leisurely browse are often coincident with feeling weary, overwhelmed and likely overcommitted.

The not-so-tight muscle tone, softer jawline and inevitable dark circles and puffy eyelids challenge our own perceptions of looking and feeling fresh and ready to take up the challenges of the day. Our “game face” is cleansed away before bedtime and re-applied in the unforgiving light of day, and we are eager to try out any recommended tricks and tips to alleviate and “improve”.

“Help! There’s a raccoon in my bathroom!” motivates us to make that conscious decision to try for a renewed, refreshed and more current look. In my own assortment I have at least four different eye-products to brighten and lighten the lids and dark circles. Great, so now they’re more noticeable because I’m obviously not applying the camouflage properly.

Let’s face it – both Barbie™ and Ken™ dolls have matured over the years – and collectors still love them with all the silly perceived faults.

Composer Bob Dylan’s “Forever Young” lyrics don’t relate to physical appearance… anti-aging products are just promises, promises!

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